Consent Management Platform

Global vision

Purpose

The Consent Management Platform solution allows Decathlon to better manage consents for customers. It allows your sports users to manage their consents and preferences according to their needs and desires.

It gives more local autonomy on the consent management for marketing.
HubMessage team can create dedicated purposes, preferences and channels for local needs which coud be available through those APIs.

Those APIs are going to replace 1ID solution for consent management
China and Russia will not be managed before end of 2020.

Please find, in the two following documents, the: 1. General strategy for Consent Management 2. The strategy for Communication Consent Management (Preference Center)

General strategy for Consent Management

Preference center strategy (communication consent management)

What you can do with:

The APIs for Consent Management allow you to :

1. Read consents / preferences / channels for marketing purposes
2. Create / Read / Update marketing consents, preferences and channel for your customers
3. Access to the history of changes