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General Training - Segment Builder (Deprecated)

Overview of the platform

Please note that the platform has changed since may 2019, your login / password won’t change. If you have trouble, feel free to create a ticket. When you are logged in, choose the right interface : Customer Data Platform clicking on ‘Go’ The global interface has changed but not the way of using it

Step 1 : choose your template

A template is the first thing to select before the build of your segment.

A template define the id you want to select. The selected id depends on the channel you want to use.

This videos show you how to select a template from the list you can see below :

Step 2 : Create your segment

Always create ‘sub-query’ to target, using ‘in (request) list’ or ‘Not in (request) list’
Use Cookie_id to target on web session
Use Decathlon Shared_id to target on other dimension
Create one sub-query per dimension
Always use as much filter as you can when you target on purchases and/or web session
Purchases data = 1 year ; Web session data = 3 months

You can find here the data dictionary

Step 3 : Name your segment

To order all the segments in your CDP and to facilitate their use for the different channels.

It’s mandatory to respect a specific format for each segment name

Here the file which will help you to define the name of your new segment

Step 4 : Choose your destination

A destination is the last thing to select after the build of your segment.

A destination define the channel to where you want to send your new segment.

In some specific cases, you don’t need to select one (see below)

CONGRATULATIONS !

Now you know how to create a segment using the right template and the right destination.

If your destination was IDeliver, you don’t need to make anything after the segment creation. Your segment will be available the day after in the tool, under the ‘Temporary score’ dimension. If your destination is an other one, go to the next step

Step 5 : Send your segment to the right channel

Destination	Link
Send a segment to IDeliver	here
Send a segment to your local email partner	here
Send a segment to Facebook/instagram customer list	here
Send a segment to Facebook/instagram visitor list	here
Send a segment to Google adwords customer match	here
Send a segment to Google adwords RLSA	here
Send a segment to your local SMS partner	here
Send a segment to your local print partner	here
Export a segment for CRM analysis	here
Send a segment to Doubleclick bid manager	here
Send a segment to Criteo	here
How to make a CCU export	here
Send a segment to AB Tasty	here
Send a segment to APPNEXUS	here
How to make a full base for terms of use change	here
How to expose a segment to your data layer	here
How to expose a segment to your Interact	here