User-friendly, drag & drop tool
Allow to create personalized, engagement-based journeys for their customers
Offer more opportunities to test different strategies and optimize your messages based on engagement and interaction
Focus on extract, focus and load activities Allow to bring in data from multiple systems and automate tasks for segmentation Data filters and queries, using SQL, are built and leveraged to assist in segmentation needs
Can customers individually join the campaign at any time OR will they enter with a larger group on a time-specific basis? If they can join the campaign at any time, Journey Builder is the route to take If they’re entering in larger batches, you’ll want to use Automation Studio
Do you need to use event/action triggers to determine how you will respond (email, SMS, Ad, etc.) OR will every customer follow a predetermined, fixed path regardless of an action, event, or lack of engagement? If you will need event/action triggers, Journey Builder is the right tool. If a customer will follow a predetermined path, Automation Studio, is the right tool.
Let’s get started, discover how to create your journey !