Audience Builder - General Training
Get Started with Audience Builder
Audience: collection of contacts grouped together for the purpose of receiving a message
Data extension: it refers to a file generated which meets a set of criteria. The result of audience builder publication is a data extension, a target to make a sending.
Segment: representation of a group of people who meet a set of criteria. Funnel operation: someone in segment 1 will not be in segment 2. Segments can be used for analysis and for targeting in an audience.
Date published: when the data has been pushed into a dataextension
Get Started with Audience Builder
Audience Builder module is built using 4 main steps:
Filer your audience : use all the filters criteria needed in order to target the right customers
Exclude part of your audience : use all the filters criteria needed in order to exclude customers identify in the first filter step
Segment your audience : use all the filters criteria needed in order to separate the filtered population and create segments. It could allow you to send distincts content during the send part or to manage distincts paths in Journey Builder
Publish your audience : publish the audience created in order to use for sends.
The first thing to do when you create your audience is to select the consent filter ! You can’t target customer who didn’t agree to receive your communications
Example of building an audience:
The data available in the solution, in order to : filter, exclude, segment are shown using dimensions. This is an example of data storage :
Navigate through the package dimensions to selet the criteria needed.
All the available data are listed in [this data dictionnary]()
How to add criteria
During the three first steps, you can use data to filter, exclude and segment. To add criteria, just drag and drop the ones you want in the main central bloc. If you have more than one criteria, you need to link it together. Please read the next paragraph of this page.
Refresh your audience to know the impact of the added criteria
All the audience created (except specific ones) always needs to include the Consent (optin) criteria to be sure that only customers who accepted to receive communication from Decathlon will receive your email. According to your country and the objective of your email, you could use the ‘My Sport communication’, ‘My Reviews, ‘My Events’ consents.
How to link criteria
In Audience Builder, 3 operators are available in order to link criteria: OR, AND, INC.
How to chose the right operator? Visit [this webpage to know more !]()